New Mercedes-Benz Vehicles in Roanoke, VA

Buying a new car is always exciting, but when it’s a Mercedes‑Benz, the experience becomes something truly special. If you’re wondering what to look for when buying a new Mercedes-Benz, this Mercedes-Benz buying guide from Berglund Luxury Roanoke is here to help you make a confident, informed decision. The upcoming 2026 Mercedes-Benz lineup is expected to continue setting the standard for luxury, performance, and cutting-edge technology, offering something for every kind of driver.

Whether you’re shopping for your first Mercedes or upgrading to a new Mercedes-Benz model, you’ll want to consider factors like performance, comfort, features, and financing options. At Berglund Luxury Roanoke, we’ll walk you through every step – from your first test drive to finalizing your purchase – so you can find the perfect Mercedes to match your lifestyle and budget.

Start with Your Lifestyle

Before you fall in love with a specific Mercedes-Benz model, think about your daily driving habits. Do you need a sporty coupe for fun weekend drives? A spacious class sedan for comfort on your commute? Or a powerful SUV for family road trips?

The 2026 Mercedes-Benz lineup is more diverse than ever, with vehicles designed for a range of needs and tastes. Here’s a quick overview of some standout models:

• Mercedes-Benz C-Class Sedan: A stylish, compact luxury sedan that combines elegance with sporty handling – perfect for everyday driving.
• Mercedes-Benz E-Class: The ideal balance between comfort and performance, with new hybrid options and advanced driver assistance features.
• Mercedes-Benz S-Class: The flagship of the brand, known for its opulence, innovation, and smooth performance.
• Mercedes-Benz GLC SUV: A versatile luxury SUV that blends technology and practicality.
• Mercedes-Benz AMG® GT Coupe: A thrilling sports car for those who crave power and excitement behind the wheel.
• Mercedes-Benz EQS Sedan: A fully electric Mercedes-Benz model with futuristic design and whisper-quiet efficiency.

Each vehicle in the Mercedes-Benz inventory reflects the brand’s dedication to craftsmanship, safety, and innovation.

Take a Test Drive

You can read reviews and search vehicles online all day, but nothing compares to the feeling of sitting behind the wheel of a Mercedes-Benz. A test drive lets you experience firsthand the comfort, performance, and handling that make these Mercedes-Benz cars so special.

During your test drive, pay attention to a few key areas:

• Ride Comfort and Cabin Noise
• Acceleration and Braking
• Handling Around Curves
• Technology and Infotainment System
• Driver Assistance Features

Every Mercedes is designed for smoothness and precision, but different models deliver distinct personalities. The C-Class feels nimble and sporty, the E-Class leans toward refined comfort, and the AMG® lineup takes performance to the next level. Your test drive helps you find the perfect match for your driving style.

Learn About the Performance and Engine Options

One of the most exciting parts of owning a Mercedes-Benz is the power it delivers. The 2026 Mercedes-Benz lineup offers several engine options and performance configurations depending on the model.

The C-Class is expected to feature a turbocharged four-cylinder engine with mild-hybrid assist for improved efficiency. The E-Class adds available six-cylinder power and 4MATIC® all-wheel drive® for added confidence. The S-Class delivers seamless performance with available turbocharged inline-six or V8 engines, depending on the trim.

If you’re drawn to power and precision, AMG® performance variants are where the brand truly shines. These high-output sports cars are handcrafted for speed and agility, giving you a thrilling experience every time you hit the gas pedal.

Compare Features and Technology

Modern Mercedes-Benz vehicles are built for more than just performance – they’re loaded with innovation and comfort. When you explore the wide selection of 2026 Mercedes-Benz models at Berglund Luxury Roanoke, take a close look at the available features that enhance your daily drive:

• MBUX Infotainment System with Voice Control
• Augmented Reality Navigation
• Heated, Ventilated, and Massaging Seats
• Panoramic Sunroof and Ambient Lighting
• Adaptive Suspension for a Smooth Ride
• Driver Assistance Features for Extra Safety

From interior design to high-end materials, every Mercedes is crafted with driver comfort in mind.

Set Your Budget and Explore Financing Options

Buying a luxury vehicle is a major decision, but with the right financing plan, it’s easier than ever to drive home in your dream car. At Berglund Luxury Roanoke, our finance team works closely with trusted lenders to find flexible terms that fit your budget.

We also make it simple to value your trade online so that you can apply your current car’s value toward your new Mercedes-Benz purchase. Our team can help you explore Mercedes-Benz offers, lease specials, or financing packages tailored to your needs.

Whether you’re looking for low monthly payments or shorter loan terms, we’ll ensure your purchase experience is smooth and transparent.

Learn About Service and Ownership

Owning a Mercedes-Benz is about more than the purchase – it’s about maintaining excellence. That’s why our dealership features a state-of-the-art Mercedes-Benz garage for maintenance, repairs, and the replacement of genuine parts.

Our certified technicians use only Mercedes-Benz AG-approved equipment and software to keep your car performing at its best. From oil changes to tire rotations and brake service, we handle every detail so you can focus on enjoying your luxury vehicle.

You can also schedule appointments easily, get directions to our dealership, or reach us via the contact page for dealership info.

Don’t Forget the Brand Legacy

One thing that sets Mercedes-Benz apart from other luxury automakers is its heritage. For over a century, Mercedes-Benz AG has built vehicles that redefine innovation and style. Owning a Mercedes isn’t just about driving – it’s about being part of a brand that has shaped the automotive world.

The 2026 Mercedes-Benz lineup continues that legacy with new hybrid and electric options, eco-friendly designs, and a renewed commitment to sustainability. Whether you’re behind the wheel of an S-Class sedan or the latest AMG® GT Coupe sports car, you’re driving a piece of history.

Visit Berglund Luxury Roanoke Today

Now that you know what to look for when buying a new Mercedes-Benz, it’s time to see these incredible cars in person. At Berglund Luxury Roanoke, you’ll find a wide selection of 2026 Mercedes-Benz vehicles – from sedans to coupes and electrified models – all ready for your test drive.

Our sales professionals are passionate about helping you find the right model for your budget and lifestyle. Whether you’re exploring financing, learning more about parts, or scheduling service, we’re here to help every step of the way.

Visit us in Roanoke, VA, or contact our team today for more dealership info. Let us help you discover the luxury, performance, and innovation that make Mercedes-Benz today the gold standard in modern driving.

Your journey toward owning your dream Mercedes-Benz starts right here at Berglund Luxury Roanoke.

Disclaimer: This content was drafted with AI assistance for initial drafting, reviewed by a subject-matter expert for accuracy, and edited by our team of writers and editors.