• Mercedes-Benz
  • INFINITI
  • Jaguar
  • Land Rover
  • Volvo

Berglund Luxury Roanoke

5000 Franklin Rd
Directions Roanoke, VA 24014

  • Sales: (855) 589-8792
  • Service: (888) 903-6294
  • Parts: (888) 464-4833

About Our Luxury Auto Dealership in Roanoke, VA

Berglund Luxury Roanoke is the luxury car dealer you can count on!


Berglund Luxury Roanoke, formerly known as Crossroads of Roanoke, has a strong and committed sales staff with many years of experience satisfying our customers' needs. Feel free to browse our inventory online, request more information about vehicles, schedule service, set up a test-drive or inquire about financing!


We have been family owned and operated for more than 35 years, proudly offering a vast selection of models from some of your favorite luxury brands, including Jaguar, Land Rover, Infiniti, Mercedes-Benz and Volvo. However, if you don't see the model you're searching for on our lot, simply fill out our convenient CarFinder form. When a vehicle arrives that matches your search, we will be happy to contact you directly!


At Berglund Luxury Roanoke, we proudly serve customers from Roanoke, VA, as well as those from Christiansburg, Blacksburg, West Virginia and Charlottesville! Should you have questions, or require assistance in any way, please feel free to contact us directly, give us a call or stop by our dealership. You can easily find us at 5000 Franklin Rd Roanoke, VA 24014, close to Walmart and Outback. We look forward to assisting you with all of your luxury automotive needs!

The Farrell Family

For more than 25 years, the Farrell family have led the Berglund Automotive Group. Since the Farrells took over the company in 1988, the company has been family-owned and operated. It all started when Bruce Farrell came to work for Donald Berglund in 1975. After working his way up from a mechanic to becoming a General Manager, Bruce took over the dealership group after Mr. Berglund passed away. Eventually, Bruce's son William took the lead of the company, becoming the President while his father remained CEO. The Farrell family's hard work and determination have played a major role in the Berglund Automotive Group becoming one of the largest and most successful dealerships in Virginia.

At Berglund Automotive, the focus is always on satisfying the needs of the customer. When you step on a Berglund lot, you will find a showroom full of helpful staff and great deals. With over 10 dealership across the Roanoke and Lynchburg area, you are sure to find a huge variety of vehicles, both new and used. No matter which dealership you find yourself at, you can rest easy knowing a professional salesman will help you find the perfect vehicle. And best of all, you know you will be getting the best price around, since our volume saves you money.